Leadership team

Bradley Reames C.Env.Cln

Managing Director 

Bradley founded Peartree in 1986, initially delivering carpet-cleaning services himself. Four decades later, he continues to lead the business and remains closely involved in its clients, people and strategic direction. 

His focus is on protecting Peartree’s independence, building long-term relationships and ensuring that growth never comes at the expense of service quality. 

Responsible for: Business Strategy • Client Relationships • Ownership and culture • Long-Term Growth 

Claire T. Fowler Grad IOSH MBICS MBIFM

Health, Safety & Environmental Director

Claire joined Peartree in 1996 and leads the company’s health, safety, environmental and compliance strategy.

She supports operational teams across the business, ensuring that contracts are delivered safely, legal obligations are met and risks are identified and controlled effectively.

Responsible for: Health and safety · Environmental management · Compliance · Risk

Stuart Conroy

Commercial Director

Stuart leads Peartree’s commercial strategy and works across the business to ensure contracts remain sustainable, responsive and aligned with client priorities.

With more than 20 years’ experience in cleaning and facilities management, he brings together operational knowledge, commercial insight and a strong interest in technology and sustainability.

Responsible for: Commercial strategy · Contract development · Continuous improvement · Innovation

Brenda Ayling ACCA MAAT

Finance Director

Brenda oversees Peartree’s financial performance, governance and long-term stability.

An ACCA-qualified accountant, she supports responsible investment in the people, technology and systems needed to strengthen service delivery while maintaining the financial resilience of the business.

Responsible for: Financial strategy · Governance · Investment · Business stability

Steve Cooney

Business Development Director

Steve works with prospective clients to understand their workplaces, operational challenges and service priorities.

With almost 30 years’ industry experience, he combines commercial knowledge with a consultative approach, developing proposals that are practical, tailored and deliverable by the operational team.

Responsible for: Business development · Client consultation · Strategic partnerships · Contract solutions

Mike Rowley

London Operations Director

Mike leads operational delivery across Peartree’s London portfolio.

Having started his career as a cleaning operative, he brings first-hand understanding of frontline service delivery alongside more than 20 years of operational experience. He works closely with clients, managers and site teams to maintain standards and resolve issues quickly.

Responsible for: London operations · Service quality · Client satisfaction · People development

Stephen Heneghan

Regional Operations Director

Stephen provides senior operational leadership across Peartree’s regional portfolio.

With extensive experience mobilising and managing single-site and national cleaning contracts, he supports regional teams in maintaining consistent standards, strong governance and responsive client relationships.

Responsible for: Regional operations · Mobilisation · Contract performance · Service continuity

Max Reames C.Env.Cln

Senior Business Development Manager 

Max works with prospective and existing clients to understand their service requirements and develop tailored cleaning solutions.

His approach focuses on listening carefully, setting realistic expectations and creating long-term partnerships built around measurable client priorities.

Bradley Reames Jr

Commercial Manager 

Bradley supports Peartree’s commercial development and works with colleagues across operations, technology and sustainability to identify practical improvements for clients.

His role includes reviewing service models, workplace efficiencies and new approaches that can strengthen contract performance.

Miguel Silva

Divisional Director – London 

Miguel oversees operational delivery across a portfolio of London contracts.

He works directly with Account Managers and site teams to monitor quality, support colleagues and ensure clients receive responsive and consistent operational management.

Julie Francis

Divisional Director – North

Julie leads operational delivery across Peartree’s northern portfolio.

She supports clients across commercial, corporate and manufacturing environments, providing visible leadership and ensuring regional services meet the same standards applied throughout Peartree.

Russell Sutton

Divisional Director – South 

Russell leads operational delivery across the South of England.

He supports contract mobilisation, service governance and ongoing improvement, working closely with clients and operational teams to maintain stable, well-managed services.

Nichola Underwood Assoc CIPD MCIPD

People Director 

Nichola leads Peartree’s people strategy, including recruitment, employee relations, learning and development, wellbeing and retention.

She supports colleagues throughout their careers and helps operational teams build stable, well-trained workforces for each client contract.

Georgie Hull

ESG Manager 

Georgie leads Peartree’s environmental, social and governance programme

She works with clients and operational teams to measure environmental performance, reduce carbon impacts, strengthen responsible procurement and deliver meaningful social-value initiatives.

Nareena Smith

Client Services Manager

Nareena leads the Client Services team and Peartree 360 Helpdesk.

She coordinates reactive requests, supports client reporting and works with operational managers to ensure enquiries and service issues are recorded, assigned and resolved efficiently.